The verbal identity of the project has also been updated: the old name has become shorter and easier, the brand has seven new motivating slogans, which were placed on t-shirts, notebooks, stickers, Facebook covers and other carriers. In web design, we used the Human-to-Human model to enhance the effect of dialogue. It is like Pavel Bilskiy personally conducts a person through the
pages of the website, tells the story of his life andinvites you to watch webinars on YouTube channel.
Development of corporate identity and website in complex helped to create a solid image of the brand on all platforms to improve its recognition and to stand out among various designs, identity has become a strategic asset of the brand