Our Vision
Let's be real. We will create the ideal user experience only after a number of experiments and improvements. However, we can get rid of mistakes made before you and some of yours as well, making your life after the product's launch that much easier.
Discovery
Brief
Work starts with a series of deep questions that help us understand you company better. What drives you? Who are your ideal customers? What will they get from contacting you? What is the emotion you want them to feel? Where do we communicate?
Pour yourself a cup of coffee, because it's going to be a long conversation!
Competitor Analysis
We believe Pepsi to be blue because Coca-Cola is red. As put by Jack Trout, "Differentiate or die."
In our research of the competition environment, we focus on two things. First, appearance. Anything that is common among the competitors is taboo for us.
We analyze what colors, fonts, graphics, illustrations are used by others and never repeat them. Second, user experience. If there are already some solutions that are widespread and common for the consumer, it's something we can adopt.
Metaphor and reference concepts
Our design is always based on the idea, so all visuals decisions are its manifestations and not just meaningless tricks. We choose a metaphor that reveals your brand and makes your identity clear for your customers.
Design Stage
The next step is finding examples. We find examples that can help us express the metaphors; these examples are called Reference Concepts. Each of the concepts manifests our understanding of composition, typography, color scheme and appearance. The only thing left for you to do is to pick the best direction in which to continue.
Identity Concept Creation
At this stage we give our vision a tangible form. We create logo, brand graphics, typography system and the main stylistic device. We try out the style on the client's main carriers. For instance, it can be a package for a physical product or promo materials for a shop.
Design All Carriers
When the conceptual part is finished, we can move forward and consistently design all of the remaining style carriers. It applies to everything from Facebook to a gift mug. This way the campaign starts to send the same message in all of the communication channels.
Guideline
When identity is ready you need to make sure that it will be used in a right way. For that we create Guideline - the instrument that clarify all the issues about using logo, colours and all the graphic features in a right way. Such document helps to avoid mistakes in usage your identity while creating new types of carriers.
Design Engineering And Support
We want the idea to come alive with minimum losses, so we try to accompany our client in everything. It includes preparing guidelines and a style guide, generating templates for print, upgrades, localization, quality control and authorship supervision. In short, we want to be both a driving force and a protector of your brand identity.
Outro
Remember that satisfaction, which comes with high quality, lasts longer than joy of finding a low price service. If you feel it's your kind of a deal, don't hesitate to contact us
Case Studies that Drive Results 285 Cases
See how we’ve helped SaaS, fintech, healthcare, and e-commerce brands scale with design that delivers measurable ROI.
Our Client's Feedback
140 reviews
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Design That Moves the Metrics
League delivered web design and a special project concept that lifted views, clicks, awareness, CTR, and conversions. Structured PM, reliable on deadlines, flexible on scope changes.
Andrew Rymarenko, Marketing Manager Logitech
