Our Vision
Let's be real. We will create the ideal user experience only after a number of experiments and improvements. However, we can get rid of mistakes made before you and some of yours as well, making your life after the product's launch that much easier.
Discovery
Brief
We start with a series of questions and answers. After this, our creative group (designer, art director and project manager) discuss everything in detail. The goal cannot be to just shoot in the air and hope for the best. That's why we want to understand the task in full detail. We want to know all the answers, no blank spaces can be left.
Competitor Analysis
We believe Pepsi to be blue because Coca-Cola is red. As put by Jack Trout, "Differentiate or die."
In our research of the competition environment, we focus on two things. First, appearance. Anything that is common among the competitors is taboo for us.
We analyze what colors, fonts, graphics, illustrations are used by others and never repeat them. Second, user experience. If there are already some solutions that are widespread and common for the consumer, it's something we can adopt.
Creation of User Flow Map
A travel without a map is just wandering. Our way is to progress purposefully and logically: we draft the whole algorithm of the product's work. We don't forget any details or features, from email verification to notification preferences.
This approach helps to:
- Shift core features closer to user entry points
- Deeply understand various scenarios of user interaction with product
- Accurately assess the scope of the project
- Synchronize functionality
Customer Development
You wouldn't believe how far off can be assumptions sometimes. For example, one of our clients was certain that his target audience consisted of IPhone users and planned to create an app for AppStore only. However, a quick poll showed 64% of his audience to be Android users. How about that! Makes you wonder, if you too have trusted some theories without checking.
Ideas Generation
and Metaphor Creation
What would you compare your product with to describe it perfectly? Why not use this metaphor as a foundation of the product's style?
An app for taking notes can look like a notebook, an educational project can take after a book, and a financial project can borrow visuals from a credit card. This way user will understand the essence and the use of the product right away. Instead of being unknown and baffling, it becomes something familiar, friendly and intuitive. At the same time, visual style transforms from a mere set of methods into another plane of user experience.
Design Stage
When the goal is set and the creative team is on the same page with the client, it is time to start production.
Wireframes
Building starts with blueprints, web product starts with wireframes. Their purpose is to help arrange features on the screens and think the product through. Since it's still a black-and-white design, wireframes allow quick and low-cost changes without affecting the aesthetics.
In case of complex digital products or when designing unconventional experience, we create clickable prototypes for usability testing. This way we can see how people interact with our interface and receive the first feedback. It allows us to find and correct mistakes, not waiting for them to become apparent after release.
UI Concept
This is the stage when the metaphor takes shape. We already know exactly what we want to get as a result: we know emotion (thanks to moodboard), we decided on tools (thanks to reference concepts), we chose a metaphor, we are confident in functionality (thanks to wireframes).
The last missing element is the talent of the creator that will bring it all together. And some coffee... or a lot of it. We select one (or several) of the most difficult pieces from the project and visualize the UI on them to show what the whole project will look like.
UI Implementation
Once the concept is approved, we apply the visual direction across all product screens defined during the wireframing stage. We develop layouts, refine individual components, and establish a consistent design system. The scope and timing of this stage depend on the number and complexity of the screens, user flows, and interactions.
We also design the details that make the interface complete: navigation, interactive elements, and key states such as loading, errors, and empty screens. Each element is considered in context to ensure that users can move through the product naturally and that the experience remains clear and consistent throughout.
Technical Design & Support
We prepare every design for development, with clear specifications, consistent components, and detailed guidance on how the interface should behave. Our team works closely with developers to address technical constraints, clarify interactions, and cover essential user flows and interface states. This helps bridge the gap between design and implementation, giving the development team everything they need to build the product as intended.
For complex products, our support continues throughout implementation. Together with the client and development team, we refine solutions, provide additional design materials, and review the results as the product takes shape. Our goal is to deliver a design that works in practice, stays consistent as new features are introduced, and supports the product's growth.
Outro
Remember that satisfaction, which comes with high quality, lasts longer than joy of finding a low price service. If you feel it's your kind of a deal, don't hesitate to contact us
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Our Client's Feedback
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Design That Moves the Metrics
League delivered web design and a special project concept that lifted views, clicks, awareness, CTR, and conversions. Structured PM, reliable on deadlines, flexible on scope changes.
Andrew Rymarenko, Marketing Manager Logitech
