Digital Design
Brand Identity
E-commerce
Business:
Location:
Date:
Powerbuilding app and gym
New York, USA
September 2020
___________Powerbuilding is a form of comprehensive strength training that combines both a powerlifting (strength) and bodybuilding (beautiful strong body) approach.
___________Powerbuilding - is an American startup founded by two friends: Brian and Gary. They set an ambitious aim to create a mobile application which would be an answer to all possible questions of young athletes who do weight training and want to build their muscles.
Gary is a professional athlete with a huge experience in power building and training athletes. He knows everything about the lifestyle of a true power-builder.
Brian is a software developer. He is well aware of how technologies can be helpful in any possible area nowadays, even in power building.
The app itself has a scientific approach. It collects a wide range of user information, archives and analyzes it. This way you always get personalized recommendations and see your progress.

The application has three functional areas (Workout, Health, Nutrition)
Gary is a professional athlete with a huge experience in power building and training athletes. He knows everything about the lifestyle of a true power-builder.
Brian is a software developer. He is well aware of how technologies can be helpful in any possible area nowadays, even in power building.
The app itself has a scientific approach. It collects a wide range of user information, archives and analyzes it. This way you always get personalized recommendations and see your progress.

The application has three functional areas (Workout, Health, Nutrition)
We interviewed potential users to discover their training experience.
___________Powerbuilding brand identity is inspired by scientific labs. It became a metaphor for the identity system as the aesthetics of a real laboratory can be compared to the secret superhero lab. We have no doubts that David is a hero and he needs his own pocket laboratory with a secret weapon — personal lifestyle data and answers to all the important questions.
... the result is more important, but without a good process you cannot get the result ...
Matt
... a good coach doesn't try to break you, he seeks a special approach to you and supports you ...
Thomas
... using KPIs to measure progress motivates and helps you work harder ...
Alice
... a good coach doesn't try to break you, he seeks a special approach to you and supports you ...
Thomas
... the result is more important, but without a good process you cannot get the result ...
Matt
... using KPIs to measure progress motivates and helps you work harder ...
Alice
We help athelts to become stonger, so we build our communication around strength and break stereotypes that power is only a deal of strong hands.
We help athelts to become stonger, so we build our communication around strength and break stereotypes that power is only a deal of strong hands.
The elongated bold grotesque symbolizes strength, the small technological font is associated with science.
We also used the classic colors for this category — red and blue. But in a non-standard version — a gradient. This is how we show a combination of two approaches, growth and progress.
We use the branded red-blue gradient in the photo style. We use red-blue lighting in the gym as well.
We developed basic graphics for three areas of the app. Graphics is based on typical and recognizable objects.
Graphics combined together builds the logo icon. Visually it also looks like a man with a barbell, which makes it memorable for our target audience.
Powerbuildign helps you to reinvent yourself as stronger and more confident human being.

Carriers design should energize, motivate and push you to start working out.
___________And now - meet a person who needs Powerbuilding as his pocket workout helper. It's David. He lives in New York, aims to build muscles, become stronger, and compete with sturdy power builders. David takes his training seriously and wants to improve his training performance. But what he is lacking is enough knowledge about that perfect lifestyle which guarantees him way better results.
___________That is why David is likely to adore Powerbuilding - the sports app that gives any user a holistic approach to power building exercises.

As turned out, gym performance is not the only thing that affects muscle building. There are many more factors affecting the result - nutrition, sound sleep, a healthy body, and a strong mindset.
Powerbuilding is a hugely comprehensive mobile app. Just think about it! Usually, you'd have to use three different apps to track calories, check sleep quality, and do home workouts.

As turned out, gym performance is not the only thing that affects muscle building. There are many more factors affecting the result - nutrition, sound sleep, a healthy body, and a strong mindset.
___________Powerbuilding divides the athlete lifestyle into three important categories: Health, Nutrition & Training. Each category has a separate dashboard, where David can track all the data about himself and observe results.
3333333333When David opens his app he faces a home screen. There he finds his whole day routine with a daily ration, training plan, medications intake, and health points that need to be measured and added to the app.
___________When David opens his app he faces a home screen. There he finds his whole day routine with a daily ration, training plan, medications intake, and health points that need to be measured and added to the app.
Depending on the aims and personal body characteristics, the Powerbuilding app creates an individual training program.
David finishes his workouts one after another and the app corrects his training program due to the results of each training.
The App will not allow David to overtrain and insists on the recovery stage.
Also, in this part of the app David may track his muscle-building progress.
And get inspired by his own
results!
The app will show everything that can not be seen by the eye
We added a gamified part, that allows the app to learn about users' preferences in food.
Powerbuilding app generates it automatically respectively to his weekly menu.
___________With Powerbuilding daily ration doesn't confuse David anymore.
App also proposes recipes
At the very same place, David can add all the ingredients from the proposed recipes to the grocery list.
App can also recommend
some supplements
In this part of the app, David keeps all the information about his current state of health. The app allows him to sign up for the necessary laboratory tests and receive his test results at the same place.
The Powerbuilding app notifies when some of the lab results are abnormal.
Based on the health points, David gets some actual recommendations about appropriate nutrition and vitamins he needs.
At this part of the app indicators of the amount and quality of sleep are monitored
___________With the Powerbuilding app, David can get all the guidance he requires and reach his sports aims. And if he follows all the recommendations he doesn't need anyone's help to move the furniture in his apartment, carry the bride to the 9th floor or remove a badly parked car from his way all by himself.
___________With the Powerbuilding app, David can get all the guidance he requires and reach his sports aims. And if he follows all the recommendations he doesn't need anyone's help to move the furniture in his apartment, carry the bride to the 9th floor or remove a badly parked car from his way all by himself.
Tell us everything
NAME
EMAIL
ABOUT PROJECT
Get a Design Consultation
Tell us everything
Poland
Katowice,
Armii Krajowej St., 322
Call Us
Ukraine
Kyiv,
Goncharnaya St., 9a
Call Us
E-mail
© league.design 2022