Vivadogs is an Innovative Approach to Providing Dog Food
Vivadogs is an innovative approach to providing dog food. The idea is that the user submits their dog’s information on the website and receives a personalized monthly subscription for dog food from Vivadogs.
Based on UX research of the existing website, we identified key user pain points and improved the site’s navigation and structure. By reusing the brand identity, we created a refreshed design that enhances the user experience while making the platform more memorable, friendly, and focused on its core feature — personalized dog nutrition delivered through a subscription model.
A playful and emotionally driven brand and digital concept for VivaDogs that reimagines pet food through a modern, human-centered lens. The identity combines vibrant visuals, friendly typography, and clean UX patterns to communicate care, trust, and everyday joy—positioning the brand as both innovative and warmly approachable for pet owners.
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We are like dog’s identificator. By collecting essential information about the pet, the system recognizes its unique needs and automatically creates a personalized nutrition plan designed specifically for that dog.
The primary typeface used across the website is Mindset, a rounded and expressive font that brings a friendly, playful feel to the interface and reinforces the brand’s approachable personality.
For body text and supporting content, Work Sans is used as a secondary typeface. Its clean and highly readable design ensures clarity and balance, making longer content easy to scan and read.
The visual style is built around a bright and balanced color system. Turquoise, red, yellow, and white alternate in equal proportions across sections, creating a dynamic and visually engaging layout.
Turquoise brings freshness and trust, red adds energy and attention, while yellow introduces warmth and playfulness.
Together, these colors create a lively, friendly interface that feels approachable and memorable.
VivaDogs is a service that simplifies pet owners’ lives by creating personalized nutrition plans for every dog, wrapped in a friendly and caring experience.
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