Varfamily
Nastya and Sasha Varava are the founders of Varfamily, a network of establishments in Dnipro, Ukraine. Varfamily includes Varburger, Black Sheep, Mowe, Brooks, and Rooftop by Brooks. Nastya and Sasha Varava
opened Rooftop by Brooks during the war in the summer of 2022.
Additionally, the restaurateurs have created their own delivery service called Var Delivery, a wine sales project called “Vynni zvychky” Wine Habits), and a project to assist pensioners called “Rodychi” (Relatives). In total, their team consists of over 260 people.
We are like a modern team.
The garland is a symbol of unity, cooperation, and collaborative effort. In this depiction, people join hands to form a circle or garland, representing a shared purpose or goal they strive to achieve. The garland also signifies that despite individual differences and diverse opinions, people can come together to achieve a common objective.
The ‘human’ garland can serve as a primary graphic element that connects content, weaving it into a cohesive narrative. The illustration style is already established in the identity. The illustrations can blend photos, complement headlines, and simply serve as a dynamic decoration in the background.
The font Helvetica is taken from the brand book, considering examples of existing carriers and rules of its usage (e.g., reduced letter spacing, line height, and lowercase).
In the color palette of the website, white will predominate, creating a sense of simplicity and openness. Meanwhile, orange will serve as an accent, adding energy to the site. Auxiliary colors will function as branded colors for illustrations or backgrounds.
The illustrations showcase items used in the operation of varfamily restaurants, along with some other ‘cool” elements. In this context, illustrations of figures with garlands will also be added here. They will accompany the site to seamlessly integrate with them.
According to the identifier, this photomask technique is used for podcast images. This format of overlaying text on photos is more suitable for social media platforms, but it can be taken online.
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