The Eye Health

The Eye Health

Brand & Identity
Healthcare / HealthTech
B2C
About the Project

Meeting Kate. Kate is a middle-aged woman of 45 years old, a housewife, with a husband, Rick, who works as a cook. Together they have two children, daughter Ginny, 16, and son Phil, 13. Kate takes care of her family, husband and children, feels that their comfort is her area of responsibility. She carefully follows many things, keeps the house in order, deals with purchases and cooking, tries to provide children with better education, hobbies.

Kate also monitors the health of loved ones, systematically takes them to check-ups, selects doctors. Most often he listens to the advice of his friends and relatives. She values responsibility, competence, quality and professional service. Recently, Kate began to notice that her vision began to deteriorate and is looking for a reliable clinic where she can be quickly and professionally examined in order to determine the cause of her vision impairment and appropriate treatment.

Idea

We are like focusing.

Explanation

“Focusing” can refer to the ability of the eye to adjust and adapt its lens to see objects at varying distances. This ability to focus is critical in ensuring the clear vision and identifying any refractive errors or other vision problems that may be affecting a patient’s eyesight.

The Eye Health Group offer services such as diagnosis, treatment and selection of glasses and corrective lenses to help patients achieve clear vision and improve their overall eye health.

Overall, the term “focusing” is a fitting reflection
of a diagnostic ophthalmology center as it represents both the diagnostic process involved in identifying and treating eye conditions, as well as the importance of clear vision and visual acuity in maintaining optimal eye health.

Graphics
Icons
Photo Style

Two mechanics of working with photos were created for the company style:

Concept

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