Synergy

Synergy

Web Design
SaaS
Healthcare / HealthTech
B2C
About the Project

Synergy is an e-commerce platform designed as part of a larger SaaS project created to help freelance dentists and dental clinics find each other, synergize their skills, knowledge, and scientific approach for the sake of dental care.

As the company stands for professionalism, openness, and clear benefits, we wanted our design to reflect these values.

Design Goals

The aim of the website is to attract the attention of the specialists and the clinics to our platform. Besides the UI design implementation, our main tasks were to create comfortable search filters for the website, increase the number of subscriptions, synchronize e-commerce projects and SaaS.

As a result, we created a website where customers can easily navigate all product offerings using search filters and well-organized product subcategories.

Idea

We are like matching platform at the airport.

Explanation

Conveys the idea of a transfer point. Synergy is a pointer that shows 
a right direction to connect the professionals and dental clinics.

Symbols

Since we show the way and guide specialists, we use a simple shape based on our metaphor, which is recognizable and dynamic.

Concept

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