Resco
Resco is a manufacturer of boluses for cattle and sheep and effervescent tablets for poultry. They are meant to keep the animals in optimal conditions and to prevent (and sometimes treat) diseases through supplementing minerals and vitamins.
To raise brand awareness with the end client (farmers and vets). Sometimes Resco is sold as a distributors’ brand. So we want the farmers to know more about the brand and to make people want to buy Resco not distributors’ brand. To broaden brand presence online.
We are like a hill.
During idea search we noticed that farmers perceive their land as a source of freedom. Nature and tranquility after long working day give this feeling of power over own life, feeling how everything is connected, and how your work sustains human — nature balance.
The logo consists of a sign and a font block. The icon looks like a semi-circle, created with smaller circles. Its image corresponds to a hill and the setting sun.
Letters in the typographic part are circle-based, too. A combination of circular and condensed letters create a catchy visual rhythm.
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