Powerbuilding: UI/UX for a Holistic Fitness Platform
Powerbuilding is an American startup founded by two friends: Brian and Gary. They set an ambitious aim to create a mobile application which would be an answer to all possible questions of young athletes who do weight training and want to build their muscles.
And now – meet a person who needs Powerbuilding as his pocket workout helper. It’s David. He lives in New York, aims to build muscles, become stronger, and compete with sturdy power builders. David takes his training seriously and wants to improve his training performance. But what he is lacking is enough knowledge about that perfect lifestyle which guarantees him way better results.
That is why David is likely to adore Powerbuilding, the sports app that gives any user a holistic approach to power building exercises.
As turned out, gym performance is not the only thing that affects muscle building. There are many more factors affecting the result: nutrition, sound sleep, a healthy body, and a strong mindset.
Powerbuilding is a hugely comprehensive mobile app. Just think about it! Usually, you’d have to use three different apps to track calories, check sleep quality, and do home workouts. As turned out, gym performance is not the only thing that affects muscle building. There are many more factors affecting the result – nutrition, sound sleep, a healthy body, and a strong mindset.
Powerbuilding divides the athlete lifestyle into three important categories: Health, Nutrition & Training. Each category has a separate dashboard, where David can track all the data about himself and observe results.
A bold and performance-driven brand identity for Powerbuilding that merges strength training with a scientific, data-led approach to fitness. The visual system combines powerful typography, structured graphic elements, and a high-contrast color language to express energy, precision, and continuous progress across a holistic training ecosystem.
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Powerbuilding brand identity is inspired by scientific labs. It became a metaphor for the identity system as the aesthetics of a real laboratory can be compared to the secret superhero lab. We have no doubts that David is a hero and he needs his own pocket laboratory with a secret weapon – personal lifestyle data and answers to all the important questions.
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