Multiline Internet

Multiline Internet

Brand & Identity
Professional Services
Business Services
B2B
About the Project

Multiline Internet is Australian B2B internet solutions provider.

The company provides the best in class internet solution stack for business customers.

Metaphor

We are like a guide.

Explanation

A guide always knows a way and points in the right direction. He has a lot of knowledge and uses it to introduce a city in a safe and interesting way.

Internet provider manages traffic, distributes signal and serves ingoing and outgoing user requests. Also, ISP protects users from cyberattacks and takes care of connection’s speed.

Logotype

Looking at the landscape, we always see the highest objects (hills) in the background. We see lines — Multiline

Graphics

Local guide is reliable and trustworthy. He will help you to find the coolest hiden locations and not to get lost in city. Guide uses maps, pins and signs.

Inspired by icons from city guides, route maps and city communication we created clear and easy to make icons, but they are enriched with unique brand style.

Layout

Looking at the map of Perth we have noticed that all quarters have a similar rectangular-shaped look. This way of city building is called.

Grid

We combined the Hoddle grid with map-style route markers to create a visual intersection, similar to a tax invoice layout.

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