Lanterna

Lanterna

Brand & Identity
Sport & Wellness
B2C
About the Project

Lanterna focuses on unlocking students’ full potential through study services, specializing in IBDP tutoring.

With a pool of over 300 tutors, successful IB exam graduates from top universities, Lanterna offers services like courses, group tutoring, and support for various educational programs. Their main areas are education and elite tutoring, where experienced teachers contribute to their highest income. The four key areas include education, elite, schools, and courses.

Metaphor

We are like a university.

Explanation

A place where there are no strict rules and unbearable tasks, where you can study at a comfortable time, in a comfortable place with the most suitable mentor, receiving a quality education. This connection suits the brand and the target audience well, because it is simple and understandable. It can be understood by both parents, students and school directors.

Logo

The updated logo uses more saturated and vibrant colors, and the inner line is slightly thinner. The two directions use the same sign according to the pillars of Lanterna.

Colors

Based on the initial data, we selected the color and shades for each direction, adding an additional 2 shades. Light gray has become the main background color, which helps to give more contrast and rigor to layouts.

The main color theme of the project is light. In addition, a dark theme has been developed for each direction, when the darkest shade from each palette is used as the background.

Graphic
Concept

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    We combine design excellence with business thinking. Our work isn’t just beautiful, it’s strategically crafted to drive growth, improve user experience, and make your brand unforgettable.

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