Khadija’s Gifts

Khadija’s Gifts

Brand & Identity
Entertainment
B2C
About the Project

Khadija’s Gift is a premium brand of Islamic gift boxes. The purpose of this company is to provide people with the ability to purchase high quality gifts that are associated with Islam. Islam encourages people to give gifts to one another in an effort to increase love and care for each other. The purpose of this company is to help people do that.

The idea came from personal experience and communicating with Muslims who have the same problem in America. The best way to obtain quality Islamic goods is to have someone bring them back from overseas.

Idea

People are always looking for the right path in life in their actions and decisions. Looking for a thing that served as a pointer, a symbol of faith and steadfastness. 

Khadija’s Gifts serves as a guide. It shows the right path and indicates the place of strength. It is a reminder that there is something bigger than us.

Logo

The sign in the logo symbolizes the star above the Kaaba: a signpost, the way to the Prophet Muhammad. The star illuminates the main shrine of Islam, and when we give a gift box, we remind a person of the right direction.

The logo in full writing has a structure and balance where the sign is perfectly inscribed between the words. The logo is designed so that the text part emphasizes the symbol in the best possible way while leaving it dominant in this composition.

Colours

The color palette was created based on a photo of a real star. During development, a decision was made to mute colors. That’s why shades several shades lighter are used, which helps us to better convey the cultural and religious attachment of the brand.

Graphics

The stars that we depict in the graphics are built on the basis of patterns from the decoration of the Kaaba. In this way, we are directly attached to the religious foundation on which the Khadija’s Gifts brand is built. 5 star shapes were developed, which actively work in the brand identity.

Concept

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