GEO protocol – Web Design
Geo Protocol is a technology startup with an ambitious mission to create the future. The technical protocol is designed to allow people to exchange any values in real time. Euro is for cryptocurrency, cryptocurrency is for real estate, and so with any other assets. The technology is based on blockchain and can be used by other projects to spread the free values exchange idea.
Using graphics to convey the principle of the protocol. Differentiate startup from dummy projects that disappointed investors. Visual means to convey the product benefits.
One of identity development’s main objectives was to get the first round of investment for further product improvement and its commercialization. With the identity and website, the team had to go to several conferences to meet with potential investors.
A bold and futuristic brand identity for Geo Protocol that visualizes the complexity of blockchain technology through dynamic graphics and a distinctive visual system. The project combines innovation, clarity, and strong storytelling to build trust and communicate the protocol’s ambitious vision for decentralized value exchange.
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Thanks to the register of equivalents, the Geo Protocol system has the ability to create the equivalent of any asset for the free exchange between protocol participants. Equivalents is the context in which the relationship between two nodes is expressed. Equivalent can be anything: USD, BTC, kW of energy, time, etc. Each equivalent is assigned a numeric name.
After the identity approval we had to design the website. The startup team was going to the conference to present the project to investors. At the conference, the client planned to show the website in person to potential partners and in a couple of minutes to explain the essence of his project. Based on the task, we built the logic of history on the website, explaining the protocol capabilities and how it works. Content dictated the layout features, and corporate identity helped to highlight and visualize information.
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