FitBlast
FitBlast is an online (web+mobile app) weight loss program for women.
Now they are working in Dutch-speaking countries as FitByCharro project and going to expand worldwide in English as FitBlast.
Our task was to create a flexible digital identity for a new business to attract attention of potential clients and investors.
We are like a bridge.
The visual idea is that FitBlast should show the process of building a bridge, not the fact of its existence. Just as a bridge connects two banks of a river, FitBlast helps women return to their “true” state and shape, restoring the connection between their mental and physical states through balancing food, physical fitness and mindset.
To create custom graphics, we took FitBlast three main pillars and, applying the metaphor, associated them with three bridge shapes.
The logo consists of a sign and a font block. The icon is a stylized letter F. It is built of three lines coding three brand target zones and matching graphics.
The typographic part is based on customized FitBlast’s corporate font with added bridge like elements.
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