Financial Match: ERC Brand Identity

Financial Match: ERC Brand Identity

Brand & Identity
Professional Services
About the Project

Seeing how much businesses in America were affected by COVID-19 restrictions and consequences, government relised two programs that would help business owners to recover — Paycheck Protection Program (PPP) and Employee Retention Credit Program (ERC).

Financial Match is a company that specialised on ERC Program application. The main goal is to spread knowledge about this program, and help business owners to secure their employees, to cover loss from logistic problems, and many more business objectives.

Metaphor

We are like communicating vessles.

Explanation

We replenish businesses and help our customers regain stability.

Whatever the shape of a vessle is, water distributes equaly — same as we are working with everyone no matter the status.

Like a vessle system, we all connected, and by helping each other we can maintaine balance and keep on doing what we love.

Approach

Our communicating vessles are translated into abstract shapes, which main character traits are exchange and unity. They are different same as clients we are working with.

Typography

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