Queue-Free Nights: Designing a Seamless Bar Ordering Experience
We got a request to design a mobile application for seamless orders in bars. The core idea was to provide the possibility of queue-free orders to make post-lockdown nightlife safer. Along the way, to save guests’ time for communication and make bartenders’ work more efficient.
We didn’t have specific requirements, so the challenge was to identify crucial functionality for the MVP release. A peculiarity of the project was to research and follow particular behavior patterns of US visitors and bartenders.
We provided a comprehensive solution based on the following stages:
- Discovery (Desk research, competitors analysis, JTBD, userflow, metaphor). It helped us create the list of necessary functionality and find a specific vibe of the app.
- Design (High-fidelity prototyping, concept, implementation). It resulted in an emotional design that stood out from competitors and covered all needs.
Integration into the existing POS system is the optimal solution for the easy start because it affects bars processes minimally.
We’ve analyzed the pains of potential users and the peculiarities of competitors. It helped us to come with a set of features for the solid and robust MVP model.
We didn’t use a tab bar to keep the impression of simplicity.
When all rounds are completed, the guest can pay without cash. If it is a frequent guest, the payment card is predefined. If the guest is a frequent user, the payment card is predefined.
Bars need the possibility to show special offers. We show it either at the bar menu screen or in the general promotions section.
All details of the app are well-thought-out. We have designed a product of emotional contact that solves the needs of business and its users.
For the release 2.0, we have prepared tight social integration. The users will see each other in bars and will be able to send each other cocktails as gifts.
Users will be able to interact with each other via comments while sending and accepting gifts.
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What makes League.Design different from other agencies?
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