Astra
Our client is Astra Production Group represented by Jay Spriggs. It’s a production company witch design and operate video systems for concerts, live events films, TV or any kind of visual stroytelling.
- Implement style created by the graph team in web design and explore the idea
- Create immersive experience for users
- Client’s requested for web site to have animations and adding extra depth to the background
For background effect we may use the effect of the light leaks that glass objects are reflecting on surfaces, but we will tone it down, to make it secondary and not to overload our visitor with lots of color and elements.
We will use dark violet for this reference conception for the primary background. It will be most of the website’s backgrounds, with violet for dividers or small UI elements.Light violet will be used for the secondary background.For texts, we will use white for dark background and black for light background.And we will use brand gradients for accents.
We will use graphics of the photo filters as a base ofor the website’s main graphic hook.
We will use outline gradient signs that repeat the shapes of the main graphics but do not have a fill, allowing us to add variety to the layouts but remain in the same style.
These elements could work on the sections or pages with a lot of text or other content and be the base for custom icons style.
We will use buttons with rounded sides.
They have a pleasant look and recognizable shape so our visitors will not have any issues finding or using them. For colors we will use violet as solid color and gradient of our brand colors as a hover effect.
As suggested in the Idea stage, we will use intersections of the filters to see vital parts of the content. This method will engage users in the process of revealing the content and immerse our visitors into the website.
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