Let's be real. We will create the ideal user experience only after a number of experiments and improvements. However, we can get rid of mistakes made before you and some of yours as well, making your life after the product's launch that much easier.
Some start design projects by sitting down and plunging into drawing – it's not about us. We start by getting ready for the design stage and making sure we understand everything about the project, from our client's essence to the project's goal.
We start with a series of questions and answers. After this, our creative group (designer, art director and project manager) discuss everything in detail. The goal cannot be to just shoot in the air and hope for the best. That's why we want to understand the task in full detail. We want to know all the answers, no blank spaces can be left.
We believe Pepsi to be blue because Coca-Cola is red. As put by Jack Trout, "Differentiate or die."
In our research of the competition environment, we focus on two things. First, appearance. Anything that is common among the competitors is taboo for us. We analyze what colors, fonts, graphics, illustrations are used by others and never repeat them. Second, user experience. If there are already some solutions that are widespread and common for the consumer, it's something we can adopt.
Creation of lo-fi prototypes
A travel without a map is just wandering. Our way is to progress purposefully and logically: we draft the whole algorithm of the product's work. We don't forget any details or features, from email verification to notification preferences.
This approach helps to: • Shift core features closer to user entry points • Deeply understand various scenarios of user interaction with product • Accurately assess the scope of the project • Synchronize functionality
You wouldn't believe how far off can be assumptions sometimes. For example, one of our clients was certain that his target audience consisted of IPhone users and planned to create an app for AppStore only. However, a quick poll showed 64% of his audience to be Android users. How about that! Makes you wonder, if you too have trusted some theories without checking.
Ideas generation and metaphor creation
What would you compare your product with to describe it perfectly? Why not use this metaphor as a foundation of the product's style?
An app for taking notes can look like a notebook, an educational project can take after a book, and a financial project can borrow visuals from a credit card. This way user will understand the essence and the use of the product right away. Instead of being unknown and baffling, it becomes something familiar, friendly and intuitive. At the same time, visual style transforms from a mere set of methods into another plane of user experience.
When the goal is set and the creative team is on the same page with the client, it is time to start production.
In case of complex digital products or when designing unconventional experience, we create clickable prototypes for usability testing. This way we can see how people interact with our interface and receive the first feedback. It allows us to find and correct mistakes, not waiting for them to become apparent after release.
Building starts with blueprints, web product starts with wireframes. Their purpose is to help arrange features on the screens and think the product through. Since it's still a black-and-white design, wireframes allow quick and low-cost changes without affecting the aesthetics.
This is the stage when the metaphor takes shape. We already know exactly what we want to get as a result: we know emotion (thanks to moodboard), we decided on tools (thanks to reference concepts), we chose a metaphor, we are confident in functionality (thanks to wireframes). The last missing element is the talent of the creator that will bring it all together. And some coffee... or a lot of it.
We select one (or several) of the most difficult pieces from the project and visualize the UI on them to show what the whole project will look like.
Once we agree on the concept, we will design the rest of the product's screens. Virtually, we take the style formed during the conceptual stage and translate it onto them. In the process, we continue to gradually refine it and form a coherent design system. Time for this stage directly depends on the results of the stage "wireframes".
Technical Design & Support
This is stage is about technical work, not creativity. Depending on the project it can consist of responsive design, material preparation, design for AppStore / Playmarket, etc. In case of simple marketing sites, we use website builder Tilda.
When working with complex products, we gradually refine them in cooperation with the client and development team, prepare additional materials, and so on. Our goal is to not only create product design, but also make sure it is fully functional, ready to be enhanced and to grow in a way we imagined together.
Remember that satisfaction, which comes with high quality, lasts longer then joy of finding a low price service. If you feel it's your kind of a deal, don't hesitate to contact us