This is the company’s DNA. Without it, it is impossible to form a competitive offer, to achieve the audience loyalty and build a strong brand. Only after examining the target audience and decomposing the brand on emotions, images and benefits, have the concept of positioning formulated, we will create a product that will be in demand on the market.
The design combines two characteristics: it solves the functional problem and makes it aesthetically pleasing. We can transfer the advantages and the idea of the brand, highlight the product among the competitors, create added value, make the client’s interaction with the product or service easy and convenient.
When developing identity, we follow two main principles: identity must correspond to the brand and be unique. Therefore, we don`t worship design trends and don`t copy our competitors, but look for a unique brand metaphor that will unfold itself on brand’s visual carriers.
The digital environment has become essential for brand communication, advertising and sale of goods and services. A digital product, either website or application, must have a working and improved interaction experience (UX), as well as an emotional, involving user interface (UI).
Content is the king. Brand can`t exist without content. The way brand speaks, how he sounds and what he`s trying to show complements and expands the image embedded in identity and digital product. Marketing communications, advertising campaigns, PR, physical and digital media should contain unique, creative, brand-appropriate content.