Digital Design
Brand Identity
E-commerce
WEBSITE DESIGN
The Seymour J. Abrams Jerusalem World Center, headquarters of OU Israel, is a hub of Torah study, Jewish culture and spiritual growth. The center provides familiar social framework.
The task was to make a redesign of this website. Additional is to create a simple and presentable concept for the OU Israel current website. A project idea is make peace in Jewish Orthodox community. We have a new vision for solution this problem

About
Task
DIGITAL
COMPLEX
Solution
Central idea of solution is to provide a union, community and society. We have designed new website twhich reflects unity's emotion and Synagogue - a main Jewish's place to celebrate events and holidays.


«The main project metaphor is a synagogue, a place to connect jewish community» .

Metaphor
NEW
SYNAGOGUE
IDEAS GENERATION
VISUAL
Color scheme was created due to the metaphor. Each color symbolises different phenomenon in Jewish life. Blue is like a sky, yellow – sun, and green are important color in Synagogue's interior. The fonts are used as decorative elements.


Implementation
ROBOTO
#FFC743
#7BAF89
In this project we've used two main geometric figures ue to the metaphor to create grid system. This idea is perfect solution for numbers of grid system. So we use 16 column in grid system.

GRID`S MODULE
The geometric figures and background are used for animation. They are related by metaphor and emotion sense.

Main page
6 SECTIONS
SCREEN
FULL
ANIM
Each unique geometric figure has to symbolise different emotion. We've implemented this rule for all pages. Also for inner pages we generated new color tones

Inner pages
45 PAGES
RESPONSIVE
ALL
WEB
We adapted design for 5 devices. Responsive gives easу way to take any information from the website.

Responsive
TABLET
FULL HD
MOBILE
SAME CONTENT
ALL DEVICES
GEOMETRIC
PERFECT GRID
CLEAN
The new website is composed of simple graphic ingredients that provide a kit of geometric figures, decorative typography and new colours.

NEW VIEW
WEB
Thanks
DESIGN
TRUE VALUE IN UNIQUES
2018
LEAGUE
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