OU Israel

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Digital Design

Brand Identity

E-commerce

WEBSITE DESIGN

The Seymour J. Abrams Jerusalem World Center, headquarters of OU Israel, is a hub of Torah study, Jewish culture and spiritual growth. The center provides familiar social framework.

The task was to make a redesign of this website. Additional is to create a simple and presentable concept for the OU Israel current website. A project idea is make peace in Jewish Orthodox community. We have a new vision for solution this problem

About

Task

DIGITAL

COMPLEX

Solution

Central idea of solution is to provide a union, community and society. We have designed new website twhich reflects unity's emotion and Synagogue - a main Jewish's place to celebrate events and holidays.

«The main project metaphor is a synagogue, a place to connect jewish community» .

Metaphor

NEW

SYNAGOGUE

IDEAS GENERATION

VISUAL

Color scheme was created due to the metaphor. Each color symbolises different phenomenon in Jewish life. Blue is like a sky, yellow – sun, and green are important color in Synagogue's interior. The fonts are used as decorative elements.

Implementation

ROBOTO

#FFC743

#7BAF89

In this project we've used two main geometric figures ue to the metaphor to create grid system. This idea is perfect solution for numbers of grid system. So we use 16 column in grid system.

GRID`S MODULE

The geometric figures and background are used for animation. They are related by metaphor and emotion sense.

Main page

6 SECTIONS

SCREEN

FULL

ANIM

Each unique geometric figure has to symbolise different emotion. We've implemented this rule for all pages. Also for inner pages we generated new color tones

Inner pages

45 PAGES

RESPONSIVE

ALL

WEB