About project
The client is the cosmetic "Litsa". The mission of the company is to extend the youth of the girls for a maximum possible period. The core values of the brand are customer care, highly professional employees and constant self-development.

Our task was to develop a unique identity, which includes many carriers, including packaging and design of social networks. For presentation to the client, we made prototypes of packaging and some carriers. Below you can see the process and the result of the work done.
All carriers are divided into two categories — universal and specialized. As you probably guessed, there are five types of different procedures, namely nutrition, treatment, renewal, protection and purification. Each of the procedures is identified by its own color and pattern. It should be noticed that carriers are designed gray color and embossing.

Considering that the price positioning of the brand is "above average", we used high-quality paper for the production of media and post-print processing of stamping and embossing. The snow-white paper has the silvering effect, its is associated with a sterile purity.
Also our task was to develop a package for probes, which customers will receive after the procedures. Cosmetics used in the work are not of natural origin, but developed with the latest cosmetic innovations. That gives us the right to refuse associations with organic materials and use metal and glass. We developed a multilevel packaging for one probe and for several. Through such kind of probe, it could easily be a gift or a pleasant bonus to the procedure.
Industry & Location
Cosmetology Clinic / Kyiv, Ukraine
Summary of work
Communication strategy / Logo / Visual Identity / Print management
Print details
Papers: Sirio Pearl Ice White
Production method: Hot Stamping / Emboss Printing
Mike Samovarov — Art director & Photographer
Julia Zamiatina — Graphic Design
Konstantin Degtiarov — Project manager
Natalia Shishatskaya — Litsa Clinic
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