Brand
Identity
Brand identity is the company's soul embodied in unique graphics. It is consistent in print, communications, and digital form.
Brand
Identity
Brand identity is the company's soul embodied in unique graphics. It is consistent in print, communications, and digital form.
Our vision
Let's be real. We can not erase all of the product's errors because perfection comes only after years of experimentation. However, we can get rid of those made before you and some of yours as well, making your life after the product's launch that much easier.
In this step, you will find a lot in common with UI / UX design. We borrowed the basic steps for digital design, because some of our clients don't have a developed corporate identity.
Discovery
Brief
1-5 hours
Work starts with a series of deep questions that help us understand you company better. What drives you? Who are your ideal customers? What will they get from contacting you? What is the emotion you want them to feel? Where do we communicate?

Pour yourself a cup of coffee, because it's going to be a long conversation!
Сompetitor analysis
1-5 hours
There was a research in Stanford. Scientists created a black soft drink and put a black-and-red label with a white text on it. Then they shot an ad, where the drink was being poured into a glass with ice cubes. Nine viewers out of ten were sure to have seen Coca-Cola, although the drink itself had nothing to do with this brand.
We have to differ from our competitors, especially from the market leader. If we don't, our marketing will only enforce their more popular brand. To avoid this, our first step is to conduct a research that analyzes the appearance of our competitors: in other words, it shows us how not to look.
Metaphor and reference concepts
1-5 hours
Visual design is not just about drawing. You can draw anything, but without idea, it will just be a pretty picture. Far more important is to understand what exactly we want to draw and why. Our design is always based on the idea, so all visuals decisions are its manifestations and not just meaningless tricks.
The next step is finding examples. Here's the deal: you don't want to hire a designer, who will disappear for a month and come back with something you can't use. It's not even about design's appearance: there is no point in cool visuals if they don't fit your brand. That's why we look for the examples that can help us express the metaphors; these examples are called Reference Concepts. Each of the concepts manifests our understanding of composition, typography, color scheme and appearance. The only thing left for you to do is to pick the best direction in which to continue.
In this step, you will find a lot in common with UI / UX design. We borrowed the basic steps for digital design, because some of our clients don't have a developed corporate identity.
Design Stage
Identity concept creation
1-5 hours
When we have a goal, research results, idea, and approved examples, we are ready to give our vision a tangible form. We create logo, brand graphics, typography system and the main stylistic device. We try out the style on the client's main carriers. For instance, it can be a package for a physical product or promo materials for a shop.
Design all carriers
1-5 hours
When the conceptual part is finished, we can move forward and consistently design all of the remaining style carriers. It applies to everything from Facebook to a gift mug. This way the campaign starts to send the same message in all of the communication channels.
Design engineering and support
1-5 hours
We want the idea to come alive with minimum losses, so we try to accompany our client in everything. It includes preparing guidelines and a style guide, generating templates for print, upgrades, localization, quality control and authorship supervision. In short, we want to be both a driving force and a protector of your brand identity.
Remember that satisfaction, which comes with high quality, lasts longer then joy of finding a low price service. If you feel it's your kind of a deal, don't hesitate to contact us
Outro
Remember that satisfaction, which comes with high quality, lasts longer then joy of finding a low price service. If you feel it's your kind of a deal, don't hesitate to contact us
Outro
Related Projects
Litsa
2018 / BRAND IDENTITY
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Chioture
2019 / BRAND IDENTITY / COSMETICS
Kritika
2018 / BRAND IDENTITY / TECHNOLOGY
Whiskas
2019 / REBRANDING CONCEPT
/ CAT FOOD
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GEO PROTOCOL
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LOGISTIC COMPANY
"Workflow has been effective."
Statistic of agency

17

Brand Identity

190

43

16

Carries
Clients
Countries
Statistic of agency

17

Brand Indentity

190

43

16

Carries
Clients
Counties
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