Design and functional brand identity creation for US based IT company with a full software development cycle and customer experience consultancy.
The company name consists of two parts: CX and DOJO. "CX" describes an industry of the company. "DOJO" displays close to the Japanese product development school approach. During company's identity development, we tried to find something in common in these two different areas. And we found it!
BUSUNESS CARDS
BRAND ESSENCE
BRAND SYSTEM
BRAND ITEMS
An image of a path formed a basement for a dynamic company's logo. The line connecting two parts of the name, same as a digital products user seeks the shortest way.
The choice of a color wasn't random. Brand colors are inspired by views of Tokyo at night and its neon lights.