This is the company’s DNA. Without it, it is impossible to form a competitive offer, to achieve the audience loyalty and build a strong brand. Only after examining the target audience and decomposing the brand on emotions, images and benefits, have the concept of positioning formulated, we will create a product that will be in demand on the market.

Strategy

Identity

When developing identity, we follow two main principles: identity must correspond to the brand and be unique. Therefore, we don`t worship design trends and don`t copy our competitors, but look for a unique brand metaphor that will unfold itself on brand’s visual carriers.

Digital

The digital environment has become essential for brand communication, advertising and sale of goods and services. A digital product, either website or application, must have a working and improved interaction experience (UX), as well as an emotional, involving user interface (UI).

Content

Content is the king. Brand can`t exist without content. The way brand speaks, how he sounds and what he`s trying to show complements and expands the image embedded in identity and digital product. Marketing communications, advertising campaigns, PR, physical and digital media should contain unique, creative, brand-appropriate content.