When developing a new product or creating a brand, entrepreneurs tend to hypothesize on their opinion, rather than on a clear brand image based on strategy. Such product will not be in demand, and the brand isn`t clear for the audience. Without the strategy stage both business and design will be insufficient. Design becomes a game of shape and color, rather than tool for expanding the brand.
Strategy is the company’s DNA. She answers such questions as: Who`s the target audience and what is important for them? What identity will suit the most? What sensations should the interface create? What is our positioning concept? Relying on the research fact, rather than on the impression and opinions, we create strong brand that will be in demand on the market.
Example of strategy usage
We suggest to start work with a brand strategy. The brand divides into 9 components: the target audience; insight; product essence;advantages; rational benefit; emotional benefits; personality; positioning concept. After creating a brand strategy, we can proceed to the development of verbal and visual identity, marketing strategy and communication strategy.
2017 / BRAND IDENTITY / MOBILE APP / EDUCATION
2018 / BRAND IDENTITY / WEB / HEALTHCARE